When Tic Tac launched a new line of Sweet and Sour candies in France, we created "The Fruity Adventures of Sweet and Sour," a playful comic-strip ad campaign to promote it.
Copywriter
Sweet and Sour — Tic Tac
Knowing 43% of Parisians enjoy comics on the metro, we made a series of wordless strips with Sweet and Sour Tic Tac characters. The sour Tic Tac always teases the sweet one, making commuters smile.
